Meeting at EBU headquarters in Geneva last week, members of the UHD Alliance noted that HDR has emerged has one of the key drivers for sales of UHD devices.
SPI joins UHD Alliance
SPI International/Filmbox Channels Group has joined the UHD Alliance (UHDA), an inter-industry group charged with fostering the Ultra HD ecosystem and promoting the benefits of Ultra HD entertainment technology.
Industry partners in UHD Alliance
Hollywood studios, consumer electronics brands, content distributors, post-production and technology companies have launched the UHD (Ultra High Definition) Alliance.