MSNBC and NowThis News have launched a new, co-produced original 15-second daily video series titled 15 Seconds to Truth, which will dig into a big headline each day to uncover a truth hidden behind the day’s conventional wisdom and spin.
Figures for the recent Super BowlIXLVII provide strong evidence that TV and Twitter are working increasingly well together.
BBC Global News has partnered with Twitter Amplify, the social broadcast network service’s video promotion tool.
Sky Sports is to Tweet clips from the UEFA Champions League almost as soon as they are broadcast.
Comcast, NBCUniversal and Twitter have announced a strategic partnership to more directly connect the millions of Twitter users with television viewing.
Nielsen has launched Nielsen Twitter TV Ratings, the measure of the total activity and reach of TV-related conversation on Twitter.
Trendrr announced that it has been acquired by Twitter in order to further integrate its service with TV networks and advertisers.
Twitter is testing a new ‘TV Trending’ box at the top of user timelines. The new feature, first reported in TechCrunch, adds Twitter cards to the top of user timelines, adding in links to popular US TV shows alongside related data from Tweets and show information.
Twitter has acquired Bluefin Labs, a social TV analytics company that provides data products to brand advertisers, agencies, and TV networks.
Nielsen, the benchmark of US TV audience figures, has teamed with Twitter to define social TV audience measurement and analytics.