Revenue from online advertising will overtake TV on a global basis within the next five years, according to figures released by IHS Markit.
Linear TV advertising set to continue to grow
Despite concerns over the longer term viability of TV advertising, Ovum’s latest forecast shows that, on a global basis, revenue growth is expected to continue through to 2020.
TV advertising regains its mojo
Global TV advertising expenditure will reach $236 billion in 2020, up by 38% – or $64 billion – from 2013 and up by 54% ($82 billion) on 2010, according to a new report from Digital TV Research.
Europe holds back full global TV ad recovery
Global TV advertising expenditure will reach $219 billion in 2018 for the 55 countries covered in the TV Advertising Forecasts report from Digital TV Research, up by 32% – or $53 billion – from 2012.