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TV’s ad reign nears its end

December 30, 2016 13.42 Europe/London By Chris Dziadul

Revenue from online advertising will overtake TV on a global basis within the next five years, according to figures released by IHS Markit.

Filed Under: Newsline, Research, Top Story Tagged With: Global Advertising Trends, IHS Technology, TV advertising Edited: 4 January 2017 10:39

Linear TV advertising set to continue to grow

August 10, 2015 11.11 Europe/London By Broadband TV News Correspondent

Despite concerns over the longer term viability of TV advertising, Ovum’s latest forecast shows that, on a global basis, revenue growth is expected to continue through to 2020.

Filed Under: Newsline, Research Tagged With: Ovum, TV advertising Edited: 10 August 2015 11:11

TV advertising regains its mojo

August 19, 2014 15.50 Europe/London By Broadband TV News Correspondent

Global TV advertising expenditure will reach $236 billion in 2020, up by 38% – or $64 billion – from 2013 and up by 54% ($82 billion) on 2010, according to […]

Filed Under: Newsline Tagged With: Digital TV Research, Simon Murray, TV advertising Edited: 19 August 2014 16:00

Europe holds back full global TV ad recovery

August 27, 2013 19.32 Europe/London By Broadband TV News Correspondent

Global TV advertising expenditure will reach $219 billion in 2018 for the 55 countries covered in the TV Advertising Forecasts report from Digital TV Research, up by 32% – or […]

Filed Under: Newsline, Research Tagged With: Digital TV Research, Simon Murray, TV advertising Edited: 27 August 2013 19:47

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