Cable Congress 2010 – Brussels. Virgin Media CEO Neil Berkett has confirmed that TiVo software will be in set-top boxes deployed by the cablenet this autumn.
TiVo has unveiled its new Premiere cable set-top box widely thought to be the basis for the new Virgin Media device, slated to make its debut before the end of the year.
Virgin Media is upgrading its technology and introducing dynamic advertising into its commercial VOD services, writes Julian Clover.
17.00 UPDATE: Virgin Media’s next generation set-top boxes are to run a converged television and broadband platform developed for the cablenet by the US DVR specialist TiVo. The UK cablenet is following in the footsteps of US counterparts Comcast and Cox, which are currently testing the technology in a number of markets.
TiVo has announced that it has entered into an audience research agreement with Google in which second-by-second PVR viewing data from TiVo’s stand-alone subscribers will help Google TV Ads to better target advertising.