According to a new report from The Diffusion Group (TDG), 74% of millennials that use a home network describe their use as either equally or primarily media-oriented, a rate that decreases linearly with age.
Demand for internet STBs remains strong
14% of US broadband households currently use an internet set-top box such as Roku or Apple TV to access OTT video content on their television.
US Netflix streaming to double in 2018
Online TV and movie service Netflix will continue its strong track record of success with domestic streaming forecast to reach 13 billion hours during 2013 and top 26 billion hours in 2018.
Young people prefer OTT over legacy pay-TV
Young people living at home with their parents are, once they move out on their own, more likely to subscribe to an online pay-TV service such as Netflix or Hulu Plus than a legacy pay-TV service such as cable or satellite.
84% of US broadband households have home network
According to new data from TDG, home network diffusion among US broadband households has reached 84%, up from 81% in 2011. 62% are using it to stream media.
Six of ten US broadband homes have connected TVs
56% of all US broadband households have at least one TV connected to the Internet, either directly via smart TVs or indirectly via ancillary devices like game consoles and Blu-ray players.
Perceived value of pay-TV under pressure
The value of traditional pay-TV service like cable, satellite, and IPTV appears to be waning in the US, according to the Diffusion Group.
‘Cord Nevers’ threat to pay-TV
13% of broadband subscribers in the US, some 11 million households, do not subscribe to cable-like pay-TV services, according to research from TDG.
Four in ten use Social TV apps
38% of US adult broadband users currently participate in “social TV” activity at least a couple of times per year, according to new research from The Diffusion Group.
Tablets drive higher 18-49 TV viewing
Viewing TV shows on iPad, Kindle Fire, and other tablets drives greater TV viewing rather than cannibalizing ratings.