According to new TDG research, adult broadband users spend one-fifth of their weekly TV time viewing live sports.
Live sports via broadband will alter the TV industry
Live sports will play a defining role in determining the pace and extent of the ongoing shift from legacy to broadband TV, according to a new report from TDG, Game On! The Future of Sports Video Viewing, 2015-2025.
78% of legacy pay-TV subscribers have TV Everywhere
Nearly eight in ten legacy pay-TV subscribers in the US have access to authenticated TV Everywhere services from most of the major networks.
In the US pay-TV services have peaked
While residential broadband penetration will soon top 100 million US households, legacy pay-TV subscription services have peaked and are in decline.
Netflix streaming volume up 350%
Netflix streaming has increased 350% during the last 10 quarters, growing from two billion hours in Q4-11 to seven billion hours as of Q2-14, says The Diffusion Group.
Authentication is not hindering use of TV Everywhere
Only 7% of TV Everywhere users view the process of authentication negatively, with less than 1% ranking the process as “very difficult,” according to The Diffusion Group.
4K video ecosystem years away from mass market
Rosy forecasts for consumer use of 4K or Ultra-HD video are overly optimistic, says a new report from TDG, Forecasting the 4K Video Ecosystem, 2014-2025.
Lack of awareness and price sensitivities plague 4K demand
According to research from The Diffusion Group (TDG), short-term demand for 4K/Ultra-HD televisions is hindered by two simple but structurally important fundamentals: a widespread lack of awareness among consumers and a marked sensitivity to the costs of these advanced sets.
Total TV and video revenues to remain flat
Total TV and video revenue over the next five years will be much like the previous five years in terms of inflation-adjusted dollars, running primarily flat.
Tablet users prefer OTT apps to TV apps
Tablet owners are significantly more likely to use OTT service apps such as Netflix than those offered by both TV networks and operators, according to The Diffusion Group.