If forced to decide between legacy pay-TV or SVOD services, 57% of dual-service users would choose legacy pay-TV, 43% streaming services like Netflix and Hulu.T
More than half of cord cutters cancelled their legacy pay-TV service in the two calendar years of 2015 and 2016, according to The Diffusion Group (TDG).
The penetration of connected TVs among US broadband households has increased nearly 50% since 2013, from 50% to 74% at year-end 2016, according to The Diffusion Group (TDG).
The amount of time consumers spend each week using a ‘screen’ — a television, personal computer, tablet, or mobile phone — now tops 50 hours.
New forecasts from The Diffusion Group (TDG) point to a declining dominance of legacy TV.
Despite the widespread availability of inexpensive ancillary TV streaming devices, new TDG research finds that 32% of OTT TV Users prefer having the native connectivity of a smart TV.
According to research consultancy TDG, the next few years will see the transformation of social TV interactions, with Facebook overtaking Twitter as the chosen medium for social TV activity.
OTT will account for 25% of Latin American video consumption in 2025, according to new research from TDG.
Revenue from OTT TV advertising – that is, commercial advertising placed in full-length TV-quality programming delivered via broadband – is expected to grow nearly four fold between 2015 and 2020.
More than 20% of adult broadband users that stream video from an online subscription service are ‘cord cheaters,’ according to The Diffusion Group (TDG).