Despite the fact that US incumbent pay-TV operators enjoyed a small net subscriber gain in Q1 2014 – a reversal of recent quarterly trends – the reality is that today’s pay-TV subscribers are just as inclined to cancel their service today as they have been since 2011.
According to a new report from The Diffusion Group (TDG), 74% of millennials that use a home network describe their use as either equally or primarily media-oriented, a rate that decreases linearly with age.
Use of legacy video sources will continue to decline 25% through 2020, as online sources become more prominent, and redefine the video landscape.
14% of US broadband households currently use an internet set-top box such as Roku or Apple TV to access OTT video content on their television.
Young people living at home with their parents are, once they move out on their own, more likely to subscribe to an online pay-TV service such as Netflix or Hulu Plus than a legacy pay-TV service such as cable or satellite.
According to new data from TDG, home network diffusion among US broadband households has reached 84%, up from 81% in 2011. 62% are using it to stream media.
56% of all US broadband households have at least one TV connected to the Internet, either directly via smart TVs or indirectly via ancillary devices like game consoles and Blu-ray players.
Tablet TV and video viewing is expected to rise to 58 billion hours per year by 2017, according to a new report released by TDG. In five years, annual tablet viewing will equal 10% of all US TV and video consumption.
Despite accelerating global demand for smart TVs, a new report from TDG forecasts that TV manufacturers will be largely unsuccessful in generating new revenue from these net-connected platforms.
75% of all US broadband households now use a home network; they are able to access a growing variety of net-based video and applications on a growing number of devices.