More than 20% of adult broadband users that stream video from an online subscription service are ‘cord cheaters,’ according to The Diffusion Group (TDG).
According to new TDG research, adult broadband users spend one-fifth of their weekly TV time viewing live sports.
Live sports will play a defining role in determining the pace and extent of the ongoing shift from legacy to broadband TV, according to a new report from TDG, Game On! The Future of Sports Video Viewing, 2015-2025.
Nearly eight in ten legacy pay-TV subscribers in the US have access to authenticated TV Everywhere services from most of the major networks.
While residential broadband penetration will soon top 100 million US households, legacy pay-TV subscription services have peaked and are in decline.
Netflix streaming has increased 350% during the last 10 quarters, growing from two billion hours in Q4-11 to seven billion hours as of Q2-14, says The Diffusion Group.
Only 7% of TV Everywhere users view the process of authentication negatively, with less than 1% ranking the process as “very difficult,” according to The Diffusion Group.
According to research from The Diffusion Group (TDG), short-term demand for 4K/Ultra-HD televisions is hindered by two simple but structurally important fundamentals: a widespread lack of awareness among consumers and a marked sensitivity to the costs of these advanced sets.
Total TV and video revenue over the next five years will be much like the previous five years in terms of inflation-adjusted dollars, running primarily flat.
Tablet owners are significantly more likely to use OTT service apps such as Netflix than those offered by both TV networks and operators, according to The Diffusion Group.