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Targeted Advertising’s GDPR challenge

March 13, 2018 23.19 Europe/London By Chris Dziadul, DVB World 2018, Warsaw

The General Data Protection Regulation (GDPR) is likely to have a significant impact on Targeted Advertising (TA) in Europe when it comes into effect on May 25 this year.

Filed Under: Newsline Tagged With: targeted advertising Edited: March 13, 2018 23:19

France TV and TDG trial targeted advertising on DTT

January 23, 2018 10.31 Europe/London By Robert Briel

WATCH VIDEO. France Télévisions’s advertising unit together with TDF has launched a trial to test targeted advertising in the Le Mans metropolitan region.

Filed Under: Newsline, Terrestrial Tagged With: DTT, France, France TV Publicité, Marianne Siproudhis, targeted advertising, TDF Edited: January 24, 2018 09:24

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