Makers of smart TVs and streaming media players are shifting strategies to focus on the user experience (UX) as device sales start to flatten out.
More consumers gaming on streaming media devices
26% of Internet-connected CE owners use their streaming media player as their primary devices to access online video content.
Nickelodeon jumps on OTT bandwagon
Viacom’s Nickelodeon has announced it will launch a streaming OTT service in the US this March. In France, TF1 will launch a OTT S-VOD portal for kids called TFou Max.
Streaming devices in 26% of US homes
Ownership and usage of connected devices is growing among US broadband households, according to Parks Associates.
Streaming media devices forecasted to be hot gift items
Smart watches and connected entertainment devices, including game consoles and streaming media devices, will be the most popular gifts for the holiday season in the US.
84% of US broadband households have home network
According to new data from TDG, home network diffusion among US broadband households has reached 84%, up from 81% in 2011. 62% are using it to stream media.