More than 11 million North American homes will own an Ultra HD TV by the end of 2016 as prices drop to increasingly affordable levels and 1080p models start to disappear entirely from large screen product line ups.
Britons will for the first time this year spend more on video streaming subscriptions and film/TV downloads than on buying and renting DVDs.
Amazon, Apple, Google and Roku accounted for more than 8 out every 10 Digital Media Streamer shipments worldwide in 2015, according to Strategy Analytics.
Google’s Chromecast leads the global digital media streamer market for fifth straight quarter, according to Strategy Analytics.
Are consumers willing to be locked into one connected media device ecosystem?
The total number of US pay TV subscribers decline by 479,000 in 2Q15, but ARPU is up, says Strategy Analytics.
Despite only launching its Fire TV streaming box and stick in 2014, Amazon has quickly established itself at the top of the rankings in the US Digital Media Streamer market taking a 30% share of shipments in Q1 2015.
The top pay-TV operators in the US added 101,000 new subscribers during the fourth quarter, but cord cutting remains a threat.
The USA will emerge as the leading market for 4K or Ultra HD TVs in terms of household penetration by 2020 followed by the leading Western European markets, Australia, South Korea and China.
Driven by strong demand for Sony’s PS4 and Microsoft’s Xbox One as well as digital media streamers such as Google’s Chromecast and Amazon’s Fire TV, shipments of connected TV Devices in the US reached 12.4 million units in Q3 2014 representing growth of 36% from Q3 2013.