The UK is the largest and most advanced market in Europe with an established connected TV advertising ecosystem, according to research by SpotX.
The RTL Group will take full ownership of SpotX and plans additional investments to further expand its ad-tech businesses, the company said during the presentation of its Q2 results.
SpotX, the video ad serving platform, has been appointed as the ad serving infrastructure for TVPlayer across all their inventory, including connected TV, desktop and smartphones.
STV has chosen video ad serving platform SpotX to help manage programmatic video monetisation for the STV Player.
Allen Klosowski is moving into a new role at SpotX heading up a newly formed global consulting team.
Video ad serving platform SpotX has introduced Audience Lock, a new solution that provides a secure environment to conduct data-driven transactions and allows buyers and sellers to maintain complete control of data ownership.
Samba TV, a provider of real-time audience based advertising and insights, and video ad serving platform SpotX have partnered to power custom audience targeting and segmentation for video ads across web, app and connected TV environments.
The past week saw OTT disruption entering a new phase with announcements by Philips, RTL and Sky – with the latter causing SES and Eutelsat stock taking a beating.
SpotX, the video inventory management platform, is expanding its operations in Stockholm with two new hires, Daniel Wohlfart and Sabine Janetzki.
Europe wilsee a grow rate of 38.7$ to become a €2bn industry by 2020, according to SpotX, the video inventory management platform for publishers.