Sky Media is launching a pilot for its new Shoppable Ads proposition with Sky Mobile.
20th Century Fox and Universal will showcase trailers for upcoming releases across Sky Cinema On Demand.
Clydesdale bank has become the 10,000th AdSmart Campaign to be run by Sky Media.
After 10 years at Sky Deutschland, Wolfram Winter will leave the German pay-TV broadcaster.
Sky has acquired Diagonal View, a social content producer, known for online channels including Alltime10s and The Football Daily.
Sky Media is to give ad buyers the ability to purchase audiences and make decisions in real time.
Sky Media will sell advertising for Channel 5, 5 USA and 5*under a new agreement that confirms the distribution of the Viacom stable of channels in Sky homes for a further five years.
Sky Media is to suspend the sale of Red Button advertising on the satellite platform after nine years. The sales house, which also represents MTV and Discovery, will play out the last commercials in June.
Discovery Communications Europe has announced a new four-year sales agreement with Sky Media bringing to an end the ongoing court action with the BSkyB-owned advertising sales house over bonus payments linked to viewing targets.