Sky Italia CEO Tom Mockridge says shipments of the satcaster’s Digital Key product are close to reaching one million units.
News Corp’s Italian DTH operation returned to positive subscriber growth in the quarter ending June 30, 2010.
The European Commission has accepted plans for Sky Italia to bid for digital terrestrial capacity, but on the pre-condition that it is restricted to free-to-air broadcasts until 2015.
More details have emerged of the new pay-TV proposition from Sky Italia as the satcaster looks to reverse recent subscriber erosion. The price of the My Sky PVR has been slashed and the satcaster is promising 50 HD channels by 2011.
Sky Italia is to reduce the price of its premium movie and sports channels to a monthly €29, removing the need for subscribers to buythrough other tiers at a cost of at least €39.
Operating income at News Corp’s Italian DTH operation fell back in the first three months of 2010.
17:00 Update. Italian media reports that Sky Italia had been granted permission by the European Commission to launch channels on Italy’s DTT platform have been dismissed as inaccurate.
News Corp has said it will approach the European Commission after a Rome court said it could do nothing to prevent Mediaset from refusing to take advertising for Sky Italia.
After three stable quarters with no net increase in numbers, Sky Italia has reported a net drop in subscribers of 63,000, its first fall since News Corp took control of the operation from Stream and Telepiu in July 2003.
Italy’s antitrust authority has given its approval to the football authority’s pay-TV rights sale following a concession by Lega Calcio.