Sky Deutschland has said the proceeds of its capital increased announced in December amount to €110 million.
News Corp is to plough another €120 million into Sky Deutschland with the additional financing used on new marketing initiatives and HD content.
Brian Sullivan, one of the architects behind Sky+ and the MD of BSkyB’s customer group, is to leave the company to become chief executive of Sky Deutschland.
Sky Deutschland has launched a big marketing campaign centering around its HD services with a specially priced HD starter box retailing at €199.00, which includes a prepaid subscription and an HD receiver.
The combination of increased programming costs and lower revenues have led Sky Deutschland to further losses in the third quarter.
Sky Deutschland has rolled out the Brightcove platform across its Sky.de Web properties to support the organisation’s growing online video initiative. It will offer sporting event and entertainment-focused content to an audience of online viewers and subscribers in and around Germany.
The investment in Sky Deutschland runs into the millions, yet James Murdoch believes in the success of the Germany pay-TV operator.
Sky Deutschland is talking to all major German cable operators to expand the distribution of its seven HD channels. And according to local reports, the pay-TV operator is also willing to start talks again with Deutsche Telekom’s IPTV service T-Entertain.
Germany’s largest cable operator Kabel Deutschland KDG ended Q2 with 9.1 million connected homes, of which 842,000 took a digital pay-TV service.
The paperwork complete and Premiere AG, a brand name present in the German market since February 28, 1991, has been officially consigned to history.