Shoppable TV has been hyped as the next big thing, transforming television into a digital storefront. But is it delivering on its promise?
Peacock allows customers to buy directly from Shoppable episodes
Fans of Bravo’s Below Deck Mediterranean on NBC’s Peacock streaming service will be able to purchase items featured in the show following a new commerce agreement between Walmart and NBCUniversal.
ITV to launch Shoppable TV
ITV is to become the first UK broadcaster to allow viewers to purchase items viewed on screen during its most popular programmes.