Samba TV has launched an interactive analytics dashboard offering real-time analysis of TV viewership across the world, starting with the US, UK, Germany and Australia.
Seven new industry players join HbbTV Association
The HbbTV Association has announced that seven new companies have joined the industry association in the past six months.
SpotX becomes Samba TV’s connected TV ad server
Samba TV, a provider of real-time audience based advertising and insights, and video ad serving platform SpotX have partnered to power custom audience targeting and segmentation for video ads across web, app and connected TV environments.
Samba TV integrates with Toshiba smart TVs
Samba TV’s technology will be integrated into Toshiba smart TVs, allowing owners to use their TV remote or a tablet, smartphone or computer to interact with their favourite shows or movies.