The Czech ad tech company R2B2 has launched content targeting on HbbTV in Slovakia.
Czech R2B2 expands programmatic HbbTV network
The Czech thematic channel Retro Music TV has begun programmatic sales of ad space on HbbTV.
Multiscreen advertising for Czech Republic
The Czech company has taken the first step towards introducing multiscreen advertising in the country.
Czech companies form HbbTV partnership
The Prague-based companies Hybrid and R2B2 have concluded a general partnership agreement for exclusive cooperation on programmatic advertising in HbbTV hybrid broadcasts.