MFE-MediaForEurope continues its rapid consolidation of control over ProSiebenSat.1 by placing an executive from its own ranks at the top of the German broadcaster’s advertising sales subsidiary Seven.One Media.
Publitalia ’80 becomes first Italian sales house to sign Samsung HbbTV agreement
Publitalia ’80 has signed an agreement with Samsung Electronics that will see the Mediaset sales house adopt the HbbTV-TA (Targeted Advertising) standard, bringing an addressable video advertising offer specifically for […]
Fincons Group hosts next-gen video panel at Medientage München 2019
Italian IT business consultancy Fincons Group will host a key panel session at German media conference Medientage München 2019 entitled Engage and Monetise in a competitive market: Experiences of Innovation […]
AdScribe supports Publitalia ’80 for HbbTV advertising launch
Targeted advertising is to be presented to Italian viewers that have compatible HbbTV devices.