Publitalia ’80 has signed an agreement with Samsung Electronics that will see the Mediaset sales house adopt the HbbTV-TA (Targeted Advertising) standard, bringing an addressable video advertising offer specifically for […]
Fincons Group hosts next-gen video panel at Medientage München 2019
Italian IT business consultancy Fincons Group will host a key panel session at German media conference Medientage München 2019 entitled Engage and Monetise in a competitive market: Experiences of Innovation […]
AdScribe supports Publitalia ’80 for HbbTV advertising launch
Targeted advertising is to be presented to Italian viewers that have compatible HbbTV devices.