Cloud gaming platform PHȲND has appointed Magnite as its ad tech monetisation launch partner, bringing programmatic advertising to ad-supported, console-quality games streamed directly on smart TVs.
Adform and RTL AdAlliance join forces for programmatic addressable TV in Europe
Adform has struck a new partnership with RTL AdAlliance to enhance performance, transparency and cross-market scale in programmatic addressable TV (ATV) advertising across Europe.