Nearly nine in ten adult broadband users in the US subscribe to an incumbent pay-TV service such as cable, satellite, or IPTV, accorfing to TDG Research.
Deloitte predicts by the end of 2014 the number of wordlwide homes with double or more pay-TV subscriptions will grow to 50 million homes.
Global pay-TV households will reach nearly 1 billion by 2018, up from 772 million in 2012 and 814 million in 2013. According to the Digital TV World Household Forecasts report, the Asia Pacific region will contribute 59% (587 million) of the global total by 2018.
Following a year of solid 8% growth, the worldwide pay-TV subscriber market has reached 804 million worldwide pay-TV subscriber households.
13% of broadband subscribers in the US, some 11 million households, do not subscribe to cable-like pay-TV services, according to research from TDG.
It may be little surprise to hear that pay-TV companies have customers with higher incomes than average.
The worldwide pay-TV market is growing on all major TV platforms worldwide, including cable, satellite, and IPTV.