26% of Internet-connected CE owners use their streaming media player as their primary devices to access online video content.
Consumer awareness of VR technology is low
“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates.
Roku leads US streaming media player sales
Roku is still the most popular brand of streaming media players, accounting for 30% of the players purchased from 1Q 2015 to 1Q 2016.
16% of US homes have OTT sports service
16% of US broadband households have a sports OTT video service subscription, according to Parks Associates.
Parks: Netflix is OTT leader in the US
Parks Associates announced OTT data showing that at the end of 2015, approximately 20% of US broadband households had cancelled at least one OTT video service in the past 12 […]
OTT video is growing in Europe
OTT video usage in Western Europe is continuing to expand, with 55% of UK broadband households and 51% in France watching TV programming and movies online, compared to 70% in […]
40% of US pay-TV consumers use TVE
TV Everywhere reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates.
65% of US broadband consumers use 2nd screen
65% of US broadband households engage in at least one second-second screen activity on at least a monthly basis, according to Parks Associates.
Cord-cutting lower in Western Europe than the US
16% of Spanish pay-TV households subscribed to pay TV for the first time last year, although the country’s broadband households still exhibit high incidences of cord shaving, cord cutting, and […]
US consumers spend over $6 on OTT
Consumers in hte US spend over $6 per month on Netflix, Hulu Plus, and other subscription OTT video, according to Parks Associates.