10% of US broadband households are watching esports, according to Parks Associates.
85% of millennials subscribe to at least one OTT service
Mmre than 85% of millennials in US broadband households subscribe to at least one OTT video service, according to Parks Associates’ OTT Video Market Tracker.
Nearly 40% of US homes have two OTT subscriptions
Nearly 40% of US broadband households now have at least two OTT video service subscriptions, according to Parks Associates.
40% of US broadband homes own a streaming media player
Ownership of streaming media players has risen from about six percent of US broadband households in 2010 to almost 40% at the beginning of 2018.
US embraces internet-connected entertainment and IoT devices
Research from Parks Associates shows 17% of US broadband households own both an internet-connected entertainment device and a smart home device.
Smart TVs in more than 50% of US households
More than 50% of US broadband households own a smart TV and more than 40% own a streaming media player, according to Parks Associates’ new report Smart TVs vs. Streaming […]
In the US, sports is main reason for 27% of pay-TV subscribers
New research from Parks Associates shows that 27% of US pay-TV households agree that sports programming is the primary reason they subscribe to their pay-TV service.
52% of US homes have both pay-TV and OTT
52% of US broadband households have a subscription to both pay-TV and one or more OTT video services, according to Parks Associates.
10% of US subscribers make pay-TV change
10% of US broadband households switched, downgraded or cancelled their pay-TV service in the past 12 months, according to Parks Associates.
21% of US SVOD homes subscribe via pay-TV provider
21% of US pay-TV subscribers say they subscribe to an online video service through their pay-TV provider, up from 10% a year ago, according to Parks Associates.