Roku is launching the Olympic Channel as a free-to-view service on its streaming players.
The Olympic Channel has named Mary Byrne in the newly created role of Editor in Chief.
Olympic Channel-branded programming will launch on Eurosport and Eurosport Player on August 2.
WATCH VIDEO. The Olympic Channel: Home of Team USA from NBC Universal will launch in the US on Saturday, July 15 in more than 35 million homes.
The Olympic Channel is now available in Chinese, French, German, Italian, Brazilian Portuguese and latin american Spanish in addition to English.
NBCUniversal is launching a new cable channel in the US in partnership with the IOC and USOC, The Olympic Channel: Home of Team USA.
The Olympic Channel and platform are now available worldwide via a mobile app for Android and iOS devices and at olympicchannel.com.
The International Olympic Committee (IOC) wants to make the Olympic Games more attractive for young people through The Olympic Channel.
The International Olympic Committee plans to launch an OTT TV channel as early as 2015, which will be stocked with archive material and some international sports coverage.