Nearly one-fifth of US video consumers choose subscription video only, the NPD Group said.
US viewing is shifting from live TV to SVOD
With SVOD subscriptions rising, consumers in the US spend more time watching movies and TV, according to NPD Group research.
81% of US smartphone users stream video
81% of all US smartphone users now stream video on their devices, according to recently released data from The NPD Group’s Connected Intelligence Smartphone and Tablet Usage Report.
Connected TVs surpass Blu-ray Disc players in app delivery
Connected TVs edged out Blu-ray Disc players to become the third most prominently owned device that delivers apps to TVs in the US.
Tablets favoured for watching video
55% of tablet users in the US report leveraging a video feature of their device, according to the NPD Group.
4K/UltraHD leads TV sales growth
The 4K/UltrHD format is the driver of growth within the flat panel television category, with US sales reaching $668 million so far this year.
Young US viewers have tablet as TV companion
Tablets, especially for younger owners, are an extension of the TV viewing experience. According to the new Connected TV App Discovery Report from NPD Connected Intelligence while watching TV, 56% of US tablet owners age 18-34 use their tablet for activities related to the TV programme they are watching or for other programming related activities.
One-In-Five pay-TV subs use TV Everywhere monthly
More than one-in-five (21%) pay-TV subscribers use the TV Everywhere services provided by their operator at least once per month,
SVOD subs up, premium TV subs down
SVOD makes up 67% of all digital video transactions in the US, and it continues to grow faster than all other types of digital-video acquisition.
US homes have 425m connected devices
There are 425 million devices connected to the internet in US homes, according to a new Connected Intelligence report from The NPD Group.