NOW TV is to launch a 24-hour pass to the six Sky Sports channels. At £9.99 per day the offer is far from cost effective – it costs £21 per month to add Sky Sports to a TV subscription – but will no doubt be attractive for one off events.
NOW TV has begun a trial of Sky Sports on the PC and Mac ahead of a full launch early next year.
Sky has added its Now TV internet TV service to Roku streaming players.
A High Court judge has thrown out a claim by Hong Kong-based telecom company PCCW that Sky’s Now TV infringes on its own trademark.
BSkyB has removed the pay-per-view elements from its Now TV online streaming platform.
BSkyB’s entry level movies service Now TV has become the first third party service to join YouView.
Now TV has been cleared for distribution in the Apple App Store. Apps for the BSkyB-backed internet service are now available for both iPad and iPhone via 3G and Wi-Fi.
BSkyB has directly entered the internet TV market with a standalone service that will be available on a cross platform basis.
Sky’s new internet TV service, offering access to the broadcaster’s content on a wide range of broadband-connected devices, will be called Now TV.