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AGF integrates Amazon Prime Video into Germany’s national audience measurement

October 28, 2025 10.17 Europe/London By Jörn Krieger

In a landmark move for audience measurement in Germany, AGF Videoforschung and Amazon have announced the integration of Prime Video into AGF’s standardised national ratings system.

Filed Under: Newsline, Streaming, TV Tagged With: AGF, Amazon Prime Video, Audience Measurement, GfK, Kerstin Niederauer-Kopf, Nielsen, Nils Gräf Edited: 28 October 2025 10:17

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