The Association of Television Organisations (ATO) and Nielsen Admosphere have signed an agreement to carry out cross-platform measurement of TV viewing in the Czech Republic for the years 2023-2027.
Czech smart TV and HbbTV usage: the stats
Czech viewers are increasingly connecting their TVs to the internet and using smart features.
All change for Czech agency
The Czech research agency Mediaresearch has today (June 1) changed its name to Nielsen Admosphere.