Russia’s MTS ended the second quarter with a total of 6,705,000 fixed line (including pay-TV, broadband and telephony) customers, down from 7,294,000 a year earlier, in its home market.
Russia’s MTS has launched a major national advertising campaign to promote its DTH platform, which was officially launched last November.
Russia’s MTS will launch an OTT service in August aimed at LG connected TV users.
Russia’s MTS may purchase the right to use the brand of a major international telco such as Vodafone in Ukraine.
Russia’s MTS plans to start a full rollout of its DTH service in the near future.
The decline in MTS’s triple-play customer base continued in the first quarter, with the Russian company ending March with 6,766,000 subscribers.
Russia’s MTS has extended the deadline under which subscribers of the former DTH platform Raduga TV can move over to their satellite TV service at favourable rates until the end of May.
Russia’s MTS has launched a paid online video service known as MTS TV.
Russia’s MTS saw its share of the pay-TV market in Moscow grow from 12% in 2013 to 17% at the end of last year.
Russia’s MTS is planning to launch an OTT service that will rival both Skype and WhatsApp.