German video research company AGF Videoforschung is joining the newly established Audience Measurement Coalition (AMC).
MMS begins online ad measurement
Swedish audience research organisation MMS (Mediamätning i Skandinavien) is to measure the advertisements shown on computers, tablets and smart phones from the broadcasters TV4, Modern Times Group (MTG) and SBS Discovery.
Sweden to measure online viewing
Swedish television research company MMS is to press ahead with plans to offer uniform measurement of web-based TV services from the country’s leading broadcasters.