Half of US adults will consider Disney’s pending subscriptionvideo service, a fourth moderately-to-highly likely to sign up.
TDG: Facebook Watch awareness remains low
Despite the fact that Facebook’s free ad-supported Watch on-demand video service launched just over a year ago, the offering continues to face significant challenges regarding feature awareness and use.
TDG: Binge viewing is pervasive
In the US, 86% of adult broadband users binge view at least occasionally, with 58% of 18-34s binging daily, according to The Diffusion Group (TDG).
Hulu users prefer streaming to legacy pay-TV
When asked to choose between their legacy pay-TV and SVOD services, Hulu on-demand users are 37% more likely than Amazon Prime users and 29% more likely than Netflix users to select streaming services over legacy pay-TV.
SVOD gaining perceptual parity with legacy pay-TV
If forced to decide between legacy pay-TV or SVOD services, 57% of dual-service users would choose legacy pay-TV, 43% streaming services like Netflix and Hulu.T