Mediaset Premium will cease broadcasting on Italy’s digital terrestrial network on June 1, 2019, and will make the channels available as an OTT service on the Infinity platform.
Five cinema and 4 TV series channels from Mediaset Premium are to be made available on Sky in Italy at no additional cost.
Italian broadcaster Mediaset and rival Sky Italia are in talks over a possible deal concerning Mediaset’s pay-TV arm after an agreement to sell the unit to Vivendi collapsed.
Mediaset says its DTT pay platform Mediaset Premium won’t be sold for at least 12 months.
Vivendi says its new offer for Mediaset Premium represents a more ambitious project that’s in line with the strategy of its nearest competitors.
Vivendi is thinking again about its €874 million relationship with Mediaset’s pay-TV business Mediaset Premium.
UPDATE: Vivendi has entered into a “binding strategic and industrial agreement” with Mediaset that includes the acquisition of 100% of the latter’s pay-TV unit Mediaset Premium.
A deal that would see Vivendi secure control of the Mediaset Premium pay-TV unit appears to be imminent.
Mediaset has put a brave face on disappointing first half results. A generally negative economic situation saw a decline both in advertising expenditure and the pay-TV market.
Mediaset Premium has reported a revenue increase of 7.3% in the first nine months of 2013 after the launch of new sports channels on the DTT pay platform.