MFE-MediaForEurope continues its rapid consolidation of control over ProSiebenSat.1 by placing an executive from its own ranks at the top of the German broadcaster’s advertising sales subsidiary Seven.One Media.
ProSiebenSat.1 and FreeWheel form pan-European advertising alliance
German media group ProSiebenSat.1 and FreeWheel, a Comcast-owned global technology platform specialising in video advertising, have announced a strategic partnership aimed at enabling pan-European cross-media campaigns across television and digital […]