ITV has launched a new GenAI Ads Manager platform powered by Magnite’s streamr.ai technology, designed to make TV advertising more accessible to small and medium-sized enterprises (SMEs).
Magnite launches ‘Pause Ads’ to boost monetisation
Magnite, an independent sell-side advertising platform, has unveiled Pause Ads, a new high-impact format designed to capitalise on natural breaks in streaming content.
Streaming TV growth in Latin America driven by ad-supported viewing
Magnite, an independent omnichannel sell-side advertising company, has unveiled its latest research study, “The Rise of Ad-Supported Streaming: An In-Depth Look at How Ads Are Powering Streaming TV in LATAM.”