A unique project undertaken by Levira and Coop Estonia which allowed TV viewers to see direct mail offers and participate in a consumer campaign directly with their TV remote, when leaving their contact number with the TV set, has proved a resounding success.
Kristo Kaasan has been appointed the technology and IT director at Levira, having previously worked as the company’s IT manager.
Levira’s HbbTV service hübriidTV (‘hybridTV’) has added two new Estonian channels to its line-up.
VIDEO Weekly direct mail offers can now be seen directly and interactively through various smart TV sets in Estonia. This follows the introduction of a pilot on HybridTV, the Estonian HbbTV service operated by Levira.
The Russian language channel ETV+ will soon be available to viewers throughout the whole of Estonia.
Meelis Anton, head of Levira’s network services, has become a member of the company’s board of directors.
The Estonian digital services provider Levira had consolidated revenues of nearly €10.9 million in 2017, while its EBITDA increased by 20 per cent to €3.6 million.
The Estonian digital services provider Levira will target international TV broadcasters who need to acquire operating licences for the EU market once Brexit will take effect and UK-based licences will become void.
Levira has appointed Melika Kiilmaa as its head and Taavi Tapner its finance director, effective January 15 and February 1 respectively.
Estonia is hoping to capitalise on Brexit and how it will affect TV broadcasting licences issued by the UK regulator Ofcom.