In a landmark move for audience measurement in Germany, AGF Videoforschung and Amazon have announced the integration of Prime Video into AGF’s standardised national ratings system.
AGF trials HbbTV return channel data in German TV ratings
German TV ratings provider AGF Videoforschung has launched a proof-of-concept integrating return channel data into its panel-based measurement system.
Germany’s AGF joins Audience Measurement Coalition
German video research company AGF Videoforschung is joining the newly established Audience Measurement Coalition (AMC).