German broadcaster Mediengruppe RTL Deutschland will launch an advertising-supported, free-to-air TV channel for US series in spring 2018.
Waipu.tv and Amazon launch TV shopping
German IPTV platform waipu.tv will enable TV viewers in collaboration with Amazon to directly order products out of a commercial for the first time.
German RTL to test regional advertising
German commercial broadcaster RTL will for the first time show commercials not nationwide, but solely in regional target areas.
RTL to use HbbTV for regionalised ads in Germany
IP Deutschland, the advertising sales subsidiary of German commercial broadcast group RTL, will offer advertisers the possibility to supplement nationwide TV commercials with regionally different diversions from July 2014.