100 million households will actively use a hybrid service delivered to their TV set by 2016, according to US-based research firm NPD In-Stat.
Hybrid set-top boxes are an increasingly important part of the worldwide set-top box market and In-Stat is predicting that over 100 million such devices will be shipped in 2015.
Only a fraction of consumers that own an internet-capable TV device actually connect it to become over-the-top (OTT) video consumers, according to research by In-Stat.
The worldwide satellite STB market has experienced slow to negative growth in recent years as both the number of subscribers and the conversion from SD to HD has impacted the market.
Western Europe will account for 46% of worldwide IPTV set-top box revenues in 2013, according to US research firm In-Stat.
US consumers who own smart TVs are now rapidly adopting online TV applications that are integrated into their connected TVs. A new In-Stat survey estimates that over 60% of these connected households will use a TV app at least once per week.
The early enthusiasm for 3DTV has been tempered in recent months following disappointing display sales. The true path, according to researchers In-Stat, lies somewhere in the middle with an anticipated 100 linear channels in the 3D format available by 2014.
There will be 1 billion web-enabled, stationary consumer electronics devices in operation worldwide by 2015, predicts US research firm In-Stat, who calles these devices ‘smart TVs’.
By 2014 there will be 57 million US broadband households viewing full-length online video on the TV, according to In-Stat. Revenue associated with this web-to-TV video content will grow from $2 billion (€1.56 billion) to over $17 billion over a five-year period, showing a faster than expected growth for the sector.
Connected TV devices such as Blu-ray players, game consoles, smart-phones, and TV sets are swamping the market. The value of hybrid STBs that are immediately put into use will reach $1.3 billion (€1 billion) worldwide by 2014, according to research firm In-Stat.