More than half (56%) of those co-viewing on over-the-top (OTT) say that they regularly talk about the brands or products they see while watching content on television screens.
In the US, nearly 8 in 10 advertisers use advanced TV
In the US, the majority of advertisers (78%) have already leveraged some form of advanced TV in their marketing efforts, according to the IAB report Advanced TV: Ad Buyer Perceptions.
Three million Spaniards watch internet TV
Over three million Spanish internet users (18% of all internet users) watch online TV, mainly through consoles and smart TVs.