We’ve heard it all before, but this time it looks for real: the US online catch-up TV service Hulu is to expand internationally. The News Corp, Walt Disney and NBC Universal-owned service has just launched its premium service Hulu Plus in the US and now wants to spread its wings.
It’s official. Following weeks of speculation, Hulu has launched a preview of its premium pay service Hulu Plus offering full current season runs of hit TV programs from ABC, FOX and NBC across multiple Web-connected devices, in HD, for $9.99 (€8.13) a month.
Hulu, the online video portal jointly owned by News Corp, NBC-Universal and Disney, is contemplating introducing a paywall for some its content, according to a report in the Wall Street Journal.
Hulu viewing was up in the US to record levels of 856 million (a 3.1% share) in October during the height of the autumn TV season. The average Hulu viewer watched 20.1 videos, totaling two hours of videos per viewer, according to the comScore Video Metrix service.
Online video viewing in the US continued to reach record levels in September with nearly 26 billion videos viewed during the month by more than 168 million internet users, according to the comScore Video Metrix. Google sites, including YouTube, accounted for more than 40% of videos viewed online by Americans.
The UK music company EMI is set to launch a Norah Jones channel on the US online video portal Hulu. All of the singer’s videos will be posted to the site, as well as footage of concerts and interviews.