Parks Associates research finds OTT video services have transitioned back into the home’s living room, with a majority (52%) of US broadband households now watching online video on a TV that is connected to the internet.
OTT takeover will be slower than expected
Simulation forecasts OTT-only subscribership will increase by 17% by 2024, yet bundling of services will maintain largest market share.
Hulu and YouTube TV lead live streaming in the US
Hulu and YouTube TV are the most popular live TV streaming services inn the US, according to a survey from UBS.
Disney expects to take a $150 million hit as it cuts ties with Netflix
Disney expects to lose $150 million from terminating licensing deals with Netflix this year.
ProSiebenSat.1 and Discovery win ZDF for German Hulu
ProSiebenSat.1 and Discovery have won ZDF as a participant in their joint German streaming portal.
91% of US OTT subscribers take Hulu, Amazon Prime Video, or Netflix
The top three OTT video services, Amazon Prime Video, Hulu, and Netflix, maintain significant market share, with 91% of OTT subscribers getting at least one of these services, according to Parks Associates.
Hulu surpasses 1 million live TV subscribers
Hulu has confirmed that it’s live streaming OTT service, Hulu with Live TV, has surpassed 1 million customers.
69% of US households have an SVOD service
New consumer research from Leichtman Research Group finds that 69% of all US households have a subscription video on-Demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu – up from 52% in 2015.
eMarketer says 55.5% of US viewers watch connected TV
In 2018, forecast from eMarketer puts the number of connected TV users at 182.6 million, or 55.5% of the US population. In 2022, the number of connected TV users will rise to 204.1 million, which will represent 60.1% of the population.
Hulu Japan tests new launch strategy with multiple platform windows
Hulu Japan will premiere the Russian zombie drama series The Day After on its SVOD platform on October 5, 2018, day-and-date with the DVD.