Two in three (66%) TV content viewers in the US are using free, ad-supported streaming TV (FAST) platforms in a typical month, according to Horowitz Research’s latest annual report, State […]
Horowitz: traditional pay TV under pressure from OTT services
Three-quarters (76%) of TV content viewers report subscribing to a traditional pay TV—cable, satellite, or telco—service, down from 86% in 2014, reveals the latest data from Horowitz Research’s State of […]
Millennials prefer Netflix to live TV
Streaming is the new normal for Millennials, according to the State of Cable & Digital Media 2016 report from Horowitz Research.
US Hispanics discover OTT services
Hispanics are more likely to have made streaming an integral part of their video viewing lifestyle, according to Horowitz Research.
Is OTT friend or foe to pay-TV?
OTT streaming video on demand services remain a complement to, not a replacement for, traditional pay TV, according to Horowitz Research.