According to research company Mediavision American streaming services have 35,000 hours of content on the Swedish market.
HBO Nordic and Turner are launching a new kids’ and family service Toonix.
The Nordic region comprising Denmark, Finland, Norway and Sweden leads the SVOD market in Europe.
HBO Nordic is to be made available to customers of TDC TV and You See following an agreement with TDC Group.
HBO has announced plans to go over the top with the launch of a standalone internet-delivered service in the United States.
Sweden has established itself as fertile territory for subscription video on demand, but the growth enjoyed by Netflix since its launch in October 2012 came to a halt in the second quarter.
Telia has become the first operator to offer the new HBO service for the Nordic region.
HBO is to delay the launch of its streaming service in the Nordic region, allowing rivals including Netflix and the new Filmnet to gain ground.
HBO Nordic has given details of its subscription package ahead of next month’s launch.
IBC 2012 – AMSTERDAM. Ericsson has signed a five-year contract to manage the playout and media management services for HBO Nordic’s TV content.