Would-be subscribers to HBO Max in the United States can now watch selected episodes of some of the platform’s most popular programming in-app before choosing to sign up.
Another strong quarter for WarnerMedia’s HBO/HBO Max has resulted in AT&T raising its global year-end subscriber forecast for the services to 70-73 million.
AT&T had revised upwards the number of subscribers it is anticipating from streamer HBO Max.
WarnerMedia has completed its acquisition of You.i TV, a provider of cross-platform development tools for TV and media companies.
HBO Max will move into Europe during the second half of 2021, according to HBO Max Global boss Andy Forssell.
Warner Media’s HBO Max is to be available through Amazon’s range of Fire TV devices.
The recently launched SVOD services HBO Max and Peacock were already being actively subscribed to by 8% and 7% of US internet households as of this August/September.
HBO Max, AT&T’s venture in the streaming arena, has racked up 4.1 million subscriobers in its first month and beats Disney+ in terms of viewing share.
WarnerMedia has given details of the distribution agreements that have been set up for the launch of HBO Max on May 27, 2020.
WarnerMedia has confirmed HBO Max will be available on the Apple iPhone, iPad and Apple TV at launch.