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Germany trials addressable full-screen TV ads via HbbTV

September 16, 2015 21.20 Europe/London By Jörn Krieger

Advertising sales company Goldbach Germany and media agency MEC Germany have commenced testing addressable full-screen online commercials on a linear TV channel for the first time in Germany.

Filed Under: Connected TV, Distribution, Marketing, Newsline, OTT, TV Tagged With: advertising, Goldbach Germany, HbbTV, MEC Germany, Welt der Wunder TV Edited: 16 September 2015 21:22

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