Addressable TV firm FreeWheel has appointed former Director of Digital Development at Canal+, Virginie Dremeaux, as Executive Director, Product and Sales Marketing International.
Comcast cries foul in YouTube ad access row
Comcast’s video ads business Freewheel has accused Google of hiding behind privacy concerns as a means to prevent it from selling ads for clients with YouTube channels.
FreeWheel reports ad views increased 27% in Q2
Audience targeted ad views grew 82%, fueled by an industry trend and movement toward interoperability, according to Comcast’s FreeWheelin its Q2 Video Marketplace Report (VMR).