FreeWheel has appointed Laurence d’Août as Vice President of Sales, International, reporting to Thomas Bremond, Managing Director of Comcast Advertising, International.
Sky, Channel 4 and ITV to launch premium video advertising marketplace
Small and medium sized businesses will be able to run a single campaign across Sky, Channel 4 and ITV after the introduction of a new ad buying marketplace.
ProSiebenSat.1 and FreeWheel form pan-European advertising alliance
German media group ProSiebenSat.1 and FreeWheel, a Comcast-owned global technology platform specialising in video advertising, have announced a strategic partnership aimed at enabling pan-European cross-media campaigns across television and digital […]
NBCUniversal expands One Platform’s capabilities
NBCUniversal has announced the strategic expansion of its global One Platform technology and content offering, enabling marketers to manage multi-market campaigns across addressable linear TV, CTV, and premium digital video […]
Yuling Ma named FreeWheel CTO
Comcast company FreeWheel has appointed Yuling Ma as its new chief technology officer.
FreeWheel appoints former Canal executive Virginie Dremeaux
Addressable TV firm FreeWheel has appointed former Director of Digital Development at Canal+, Virginie Dremeaux, as Executive Director, Product and Sales Marketing International.
Comcast cries foul in YouTube ad access row
Comcast’s video ads business Freewheel has accused Google of hiding behind privacy concerns as a means to prevent it from selling ads for clients with YouTube channels.
FreeWheel reports ad views increased 27% in Q2
Audience targeted ad views grew 82%, fueled by an industry trend and movement toward interoperability, according to Comcast’s FreeWheelin its Q2 Video Marketplace Report (VMR).