With impressions increasing nearly 60 percent year over year, connected TV advertising now accounts for nearly half of impressions served, reveals the latest Video Benchmark Report from Extreme Reach.
193% Growth in Digital Advertising with connected TVs
Extreme Reach has released its 2018 Q4 and full year Video Advertising Benchmarks report that highlights the transformative impact of connected television (CTV) platforms on the advertising industry.
Research: connected TV beats all other devices for ads
Video ads on connected TVs and premium publisher properties have the best performance, according to a study commissioned by Extreme Reach.