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Research: 49% of video ad impressions going to Connected TVs

June 27, 2019 09.10 Europe/London By Broadband TV News Correspondent

With impressions increasing nearly 60 percent year over year, connected TV advertising now accounts for nearly half of impressions served, reveals the latest Video Benchmark Report from Extreme Reach.

Filed Under: Connected TV, Newsline, Research Tagged With: Extreme Reach Edited: 27 June 2019 09:10

193% Growth in Digital Advertising with connected TVs

February 24, 2019 16.36 Europe/London By Broadband TV News Correspondent

Extreme Reach has released its 2018 Q4 and full year Video Advertising Benchmarks report that highlights the transformative impact of connected television (CTV) platforms on the advertising industry.

Filed Under: Connected TV, Newsline, Research Tagged With: Apple TV, Extreme Reach, Roku, US Edited: 25 February 2019 07:34

Research: connected TV beats all other devices for ads

August 2, 2018 11.02 Europe/London By Broadband TV News Correspondent

Video ads on connected TVs and premium publisher properties have the best performance, according to a study commissioned by Extreme Reach.

Filed Under: Newsline, Research Tagged With: Extreme Reach Edited: 2 August 2018 11:35

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