Arianespace announced today that it will launch two satellites for DirecTV and has the option of launching another two satellites for the US-based direct-to-home TV platform.
US DTH operators Dish Network and DirecTV both achieved profitability in close to seven years in operation at a penetration of approximately 7% of television households. According to US research firm NSR these benchmarks generally hold true for the vast majority of DTH markets the world over.
The US DTH platform DirecTV will launch three dedicated 3D channels sponsored by Panasonic. The move will bring the total number of US 3D channels to five, including the ones announced by ESPN and Discovery Networks.