The HbbTV Association will hold this year’s HbbTV Symposium on November 7-8, 2018 in Berlin in conjunction with German industry association Deutsche TV Plattform.
More smart devices for media use at home were sold in Germany last year than ever before.
More than a quarter of German TV viewers (28%) who don’t yet own an Ultra HD TV set want to buy such a device.
The switchover of DTT in Germany from DVB-T to successor system DVB-T2/HEVC on March 29, 2017 drives the sale of compliant set-top-boxes.
German industry association Deutsche TV-Plattform and the UK’s Digital Television Group (DTG) held their largest joint plugfest to date from December 6-8, 2016 at the Fraunhofer Heinrich-Hertz Institute.
A quarter (25%) of the 3.3 million TV sets sold in Germany in the first half of 2016 were Ultra HD sets.
Andre Prahl is the new chairman of German industry association Deutsche TV-Plattform.
The share of Ultra HD screens among the TV sets sold in Germany has risen from 1% to 7.7% within one year.
The number of smart TV households in Germany has increased to more than 20 million.
HbbTV has established itself in Germany: 92% of the connected TV sets sold in 2014 were compliant with the interactive multimedia standard, corresponding with 4.2 million devices, according to the latest figures released by industry association Deutsche TV-Plattform based on market data from GfK Retail & Technology.